Business Analyst at BT Marketing
1999 ~ 2000

Upon promotion, I project managed the development and maintenance of all of the marketing database analysis tools for the largest division in BT. This involved the management and development of a number of marketing tools for delivering campaign results direct to marketer’s desktops. I managed the projects from requirement capture to implementation. This included the management of developers, through to delivering the training for users. I utilised my skills to deliver quality products, which are fit for purpose delivered within the clients’ time, quality and budget standards and expectations were met or exceeded wherever possible.

  • Development of a number of data access systems for marketing databases containing over 17.2 million customers
  • Delivery of a ‘real time’ analysis tool via the web, enabling marketer’s to monitor campaign results on a day by day basis for BT’s high profile direct mail campaigns and analysis of campaign efficiency for senior Management
  • Team expert for accessing and interpreting both internal and externally purchased data
  • Designed and created a ‘Customer Data’ Intranet web site for all of BT Marketing
  • Managed the procurement and delivery of systems training for BT Marketing Consumer Division

Communications Project Manager at BT Retail Marcomms
1998 ~ 1999

I designed, developed and implemented an integrated communications plan that was the key communications tool through which the BT Network board of General Managers communicated the change agenda to the division. I delivered professional communications to meet the clients’ objectives, advising on medium, content, design and project managed through to production.

  • Interacted with external design agencies and print suppliers/web designers for the production of communication products
  • Coordinated production of £100k, 300 page manual ‘How to run your Business’ for BT Retail Managers
  • Managed, edited and produced a regular publication to communicate politically sensitive major change projects that influenced 40,000 people
  • Created a customer information booklet to diffuse further customer complaints following an item on the BBC programme Watchdog
  • Designed and built ‘A guide to the effective use of email’ web site adopted by the whole of BT, approximately 200,000 users
  • Account managed senior Managers within their change programmes for their communication requirements
  • Ability to understand Business strategy/needs and apply them to create solutions
  • Effectively able to communicate up to the highest level and with diversified participants